London's street names are changing all the time. To take one example, let's look at a single street in Soho.
On John Rocque's map of 1746 it is marked quite clearly as Knaves Acre. What a fantastic name!
It is at the eastern end of Brewer Street and leads on to what is marked Old Soho Street but is now Wardour Street. Brewer Street itself was originally known as Wells Street, but was renamed after two breweries - Thomas Ayres and Henry Davis - opened there in the 1700s.
In John Strype's survey of London in 1720, he writes: 'This Knaves Acre is but narrow, and chiefly inhabited by those that deal in old Goods, and Glass Bottles.'
A name as fine as this was sadly never going to last, and by 1799, Knaves Acre had formally been renamed the far more sober and less interesting Little Pulteney Street.
Pulteney was Sir William Pulteney, a landowner who had purchased the estate in the 1660s. It was named Little Pulteney Street to differentiate it from the nearby Great Pulteney Street, then as now a nondescript street in the unfashionable end of Soho.
It remained Little Pulteney Street for a long time after: here it is seen as such in both 1830 and 1862.
But at some point thereafter - most likely between the wars - a decision was made to simplify London streetnames, and dozens of Littles disappeared forever. This website chronicles the vast number of lost street names we have in London. Now Knaves Acre/Little Pulteney Street is simply Brewer Street, its proud history as a place where people dealt in bottles all but wiped from the memory.
Or is it?
Rather wonderfully, it was at this exact end of Brewer Street - at No 4 in fact - that Paul Gascoigne purchased London's most infamous kebab in 1998. It was 3am, he was tired, emotional and with Chris Evans and Danny Baker, and he never played for England again.
Once a Knaves Acre, always a Knaves Acre.